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Making it Happen

Transforming the Black Country into a place where more people will choose to live, work and invest for years to come will be no easy task. If we are successful, this will result in a radically improved environment for communities and businesses and an improved quality of life for all.

At the beginning of the millennium, leading business figures and local authority leaders sat down together as the Black Country Consortium and established a shared 30 Year Vision: 

  • By 2033, we aim to make the Black Country a confident 'we can do it' place, where our skills, work ethic and diversity are key to our prosperity. 
  • The Black Country will be made up of a polycentric network of four centres Wolverhampton, Walsall, West Bromwich and Brierley Hill/Merry Hill each offering a distinct, wide range of shopping, leisure and cultural facilities, office employment and housing. 
  • A transport revolution will have taken place with our bus, Metro, rail and road networks making it easy to move around the Black Country, into Birmingham and the rest of the City Region.
  • Our manufacturing companies will be prospering, at the cutting edge of technological innovation but our high quality environment not our industrial legacy will dominate the urban landscape. 
  • Our canal system links our communities together and provides a clean and safe environment for visitors and residents. 
  • All Black Country citizens will have a deep sense of belonging and will be enabled to contribute actively to the social, economic and physical well being of the area. 
  • The Black Country will be genuinely inclusive and integrated in residential, economic, social and educational terms'.