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Michael Salmon

Head of Insight, Health & Wellbeing

Mike re-joined Black Country Consortium Ltd in February 2019. .

After working for both the Economic Intelligence Unit and the County Sport Partnership between 2004-2014, Mike moved to London to work as a consultant in sport and leisure. .

He is now the Head of Insight, Health and Wellbeing for Active Black Country with a remit to embed a culture of insight both within the ABC team and amongst partners and to support the sector in the promotion of the prevention agenda. .

Favourite Colour: Red
Favourite Film: Goodfellas
Guilty Pleasure: 80’s Power Ballads